Boys Scouts
Brand Campaign
In the face of declining membership, and lots of bad press, the Boy Scouts needed to get the attention of kids and their parents. We delivered a campaign that put the spotlight on the fun Scouts have and brought the focus back to the experiences and rewards Scouting delivers.
My Role: Copywriting, Scriptwriting, Campaign Strategy, Brand Strategy, Stakeholder Management
TV Spots
Out Here
Dream Bigger
Radio
When the Boy Scouts introduced “Prepared. For Life.” as their new tagline, they didn't have a solid understanding of what it stood for. I wrote this manifesto to give it meaning and a foundation from which to build its brand.
