Microsoft needed help telling people about all they offer the education sector. They also needed to call out the shortcomings of their competition, Apple and Google. To do that we developed a web experience (now dark) centered on a series of "compete" videos. While the videos do their job of kneecapping the other guys, the site itself showcased all the positive features Office 365 and Windows bring to the classroom.

My Role: Content Strategy, Creative Direction, Copywriting, Scriptwriting