Our energy utility client asked for some print ads promoting their environmental efforts. In my research, I came across a new program that let customers buy renewable energy. Instead of the requested print ads, we formed a partnership to power the local Indiana-to-Chicago commuter train with the same renewable energy customers could buy. Then we used train car posters and platform signage to promote the program.

My Role: Copywriting, Creative Direction, Campaign Strategy, Stakeholder Management, Trainspotting